Samsung Global Goals Privacy Notice

Effective Date: March 1, 2023

At Samsung Electronics Co., Ltd., we know how important privacy is to our customers. We created this Privacy Notice to make sure you understand how we collect and use your personal information.

Our Privacy Policy at https://account.samsung.com/membership/terms/privacypolicy also applies to your use of Samsung Global Goals. Our Privacy Policy contains more information about how we use your data. It also includes information about your rights and how to contact us. Please read our Privacy Policy in addition to this Privacy Notice. However, this Privacy Notice shall always prevail over the Privacy Policy in relation to how we use your information for Samsung Global Goals.

WHAT INFORMATION DO WE COLLECT?

Through Samsung Global Goals, we obtain and maintain information about you in various ways.

Information You Provide Directly

1. Contact and biographical information, such as name, Samsung account ID/email, nickname and avatar.

Information About Your Use of Samsung Global Goals

In addition to the information you provide, we will collect information about your use of our Samsung Global Goals through software on your devices and by other means. We will collect the following.

2. Information about your Samsung Global Goals-enabled devices, such as device model and code, OS version, mobile country code, language settings, IP address, and unique identifiers

3. Information about your usage of Samsung Global Goals, including about how, when and for how long you use Samsung Global Goals and the devices that you choose to connect to Samsung Global Goals

We also may collect other information about you, your devices and apps and your use of Samsung Global Goals in ways that we describe to you at the time of collection or otherwise with your consent.

We may use third-party analytics services, such as Google Analytics and Firebase Analytics. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information. An example could be to evaluate the use of Samsung Global Goals and to help administer the Samsung Global Goals website. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/. To learn more about Firebase Analytics, please visit https://firebase.google.com/support/privacy.

HOW DO WE USE YOUR INFORMATION?

We use the information collected for the following purposes.

• To identify and authenticate you so you may use Samsung Global Goals

• To provide you with Samsung Global Goals

• To improve and customize your experience with Samsung Global Goals, such as delivering content and responses tailored to you and the way you interact with Samsung Global Goals

• To respond to your requests, inquiries and instructions made through Samsung Global Goals

• To deliver advertisements, sponsored content and promotional communications, and with your separate consent, deliver customized advertisements, sponsored content and promotional communications

• To operate, evaluate and improve Samsung Global Goals and our business (including developing new products and services, enhancing and improving our products and services, managing our communications, analyzing our products, services and customer base, conducting market research, performing data analytics and performing accounting, auditing and other internal functions)

• To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities

• To comply with and enforce applicable legal requirements, relevant industry standards and our policies, including this Privacy Notice and the Privacy Policy

WHO DO WE SHARE YOUR INFORMATION WITH?

We will disclose your information internally within our business and to the following entities, but only for the purposes described above.

• Affiliates: Other Samsung Electronics Group companies which we control or own

• Business partners: These are partners who we work together with to provide you with advertisements, including customized advertisements. These business partners control and manage your personal information.

• Service providers: These are carefully selected companies that provide services for or on behalf of us, such as cloud platform providers who maintain data on our behalf and analytics providers. These providers are also committed to protecting your information.

• Other parties when required by law or as necessary to protect Samsung Global Goals: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.

• Other parties in connection with corporate transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of bankruptcy.

• Other parties with your consent or at your direction: In addition to the disclosures described in this Privacy Notice, we may share information about you with third parties when you separately consent to or request such sharing.

Your use of Samsung Global Goals will involve the transfer, storage, and processing of your personal information to other countries; such countries include, without limitation, the Republic of Korea and Belgium. All international data transfers are subject to legal requirements to ensure that your personal information is processed safely and as you would expect.

UPDATES TO THIS PRIVACY NOTICE

This Privacy Notice may be updated to let you know about changes in how we collect and process your information in Samsung Global Goals or changes in related laws. The date when the document was last updated is shown at the top of this Privacy Notice.